be cruelty free
ban animal tested cosmetics
Animal testing for cosmetics is an ugly business. Around the world, many thousands of animals such as rabbits, guinea pigs and mice suffer needlessly to test products like lipstick and shampoo, even though producing cruelty-free beauty products is safe and simple. It’s time to end cosmetics cruelty—forever.
SAFE has teamed up with Humane Society International and other organisations working across the globe in New Zealand, Australia, Canada, India, the United States and beyond, to achieve a cruelty-free world where no animal has to suffer for the sake of cosmetics.
As the law stands right now in New Zealand, any company could do this here. Join the international Be Cruelty Free campaign, sign the pledge and call on Prime Minister John Key to follow the EU’s lead to:
- put in place a New Zealand ban on cosmetics animal testing;
- ban the sale of new cosmetics that have been tested on animals.
“I believe that animals shouldn’t suffer and die to test cosmetics or their ingredients. All cosmetics should be cruelty-free, and I support a ban on animal testing for cosmetics and on the sale of new cosmetics that have been tested on animals.”
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